A guide to Korean strawberries, from varieties to what makes them different

Strawberries are the newest Seoul souvenir – as proven by the crowds of tourists lining up for them at western Seoul’s Mangwon Market. “The love for strawberries is a recent phenomenon,” said a fruit seller. “And most of [the customers] are Asian tourists.

” According to Statistics Korea, strawberry exports jumped from US$32 million in 2016 to US$69 million in 2024, making them the country’s third most exported fresh agricultural product after paprika and pears..