1 day Ago By Chester Robards Senior Business Reporter [email protected]
The Ministry of Foreign Affairs and airline Emirates yesterday signed a memorandum of understanding (MOU) outlining a promotional partnership between the airline and this country that will include campaigns in key markets designed to benefit the Emirates and boost tourist arrivals into The Bahamas, a statement on the signing reveals. That statement explains that the agreement was sealed at the Arabian Travel Market 2025 in Dubai. The MOU was signed on behalf of Emirates by the airline’s Deputy President and Chief Commercial Officer Adnan Kazim, and Ambassador of The Bahamas to the United Arab Emirates (UAE), the State of Qatar and the Kingdom of Saudi Arabia Tony Joudi.
“We are pleased to collaborate with the Ministry of Foreign Affairs of The Bahamas to promote the Caribbean nation as a key leisure destination to our global customers,” said Kazim. “By joining forces, Emirates hopes to support The Bahamas’ tourism ambitions and to play a role in boosting the nation’s tourism economy. “While Emirates serves 14 points in the US and Canada, our partnerships with United and Air Canada will help us to extend our reach, offer connectivity to travelers and eventually support traffic flows into The Bahamas, with their respective services to Nassau via select points in North America.
” Joudi said this partnership with Emirates is strongly aligned with the Ministry of Tourism’s international strategic plan. “The collaboration exemplifies a shared commitment to enhancing The Bahamas’ global connectivity and tourism appeal, which will significantly contribute to the country’s economic growth and international standing,” said Joudi. He added: “We are grateful for Emirates’ unwavering support to The Bahamas, and thank its leaders for their outreach and vision in making and creating an extensive international network and reputation for a superior passenger service.
” According to the statement, the Ministry of Foreign Affairs will support Emirates’ efforts through promotional giveaways, special promotional packages, incentives and marketing spend with tour operators and travel agents in key target markets within Emirates’ network. “Emirates and the Ministry of Foreign Affairs will also endeavor to support media and trade familiarization trips to highlight the nation’s offering to key audiences,” the statement said. It added: “Emirates currently flies to 12 points in the US, in addition to Toronto and Montreal.
Emirates’ customers from across its global network can utilize its services to fly to US destinations and connect to Nassau with its code share partner United, via Houston, or on Air Canada’s services by connecting in Toronto.”.
