Billy McFarland’s Fyre Festival brand is up for sale, as he describes the brand as “one of the most powerful attention engines in the world”

Billy McFarland has announced that he is selling the Fyre Festival brand, as he describes it as “one of the most powerful attention engines in the world”.McFarland was convicted of fraud over the original 2017 Fyre Festival, where attendees arrived to find all the talent cancelled, and promises of glamorous accommodation and catering were non-existent. The festival became the subject of the 2019 Netflix documentary, Fyre: The Greatest Party That Never Happened.

READ MORE: Electronic music dethrones indie on TikTok for the first time in app’s history: “Dance music has become more accessible and big in the commercial sphere”A follow-up to the event, named Fyre Festival 2, was planned to run from 30 May to 2 June this year, but was cancelled just over a week ago, with claims that it would be rescheduled. Shortly after, it was reported that Shawn Rech, co-founder of streaming service TruBlu, had acquired some Fyre IP – including two trademarks – potentially allowing him to start up a new streaming service.Now, in a new statement directly from McFarland, he says the Fyre brand is more widely available for purchase — including its “trademarks, IP, digital assets, media reach, and cultural capital”.



He says, “When my team and I launched Fyre Festival 2, it was about two things: finishing what I started and making things right. Over the past two years, we’ve poured everything into bringing Fyre back with honesty, transparency, relentless effort, and creativity. We’ve taken the long road to rebuilding trust.

We rebuilt momentum. And we proved one thing without a doubt: Fyre is one of the most powerful attention engines in the world.“Since 2017, Fyre has dominated headlines, documentaries, and conversations as one of the world’s most talked-about music festivals.

We knew that Fyre was big, but we didn’t realise just how massive the wave would become. That wave has brought us here: to a point where we know it’s time to call for assistance. This brand is bigger than any one person and bigger than what I’m able to lead on my own.

”McFarland goes on to add that “there is a clear path for operators and entrepreneurs with strong domain expertise to build Fyre into a global force in entertainment, media, fashion, CPG, and more”: “For example, in the two years since we’ve relaunched Fyre Festival, Hollywood and entertainment executives have already licenced the brand to develop properties specifically in theatre, music streaming, and Free Ad-Supported TV.”He also claims that following the postponement of Fyre Fest 2, which was due to happen in Mexico, the brand has been approached by several Caribbean destinations “eager” to host the event. You can read the full statement below: View this post on InstagramA post shared by FYRE FESTIVAL (@fyrefestival)Interested buyers can learn more and fill out a brand offer form via the Fyre Festival website.

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