2 weeks Ago By Rapheal
By Bianca Iboma-Emefu CWAY, Nigeria’s leading premium water brand, has appointed talented chef and social media influencer, Tolani Tayo-Osikoya aka Chef T (Diary of a Kitchen Lover) as its brand ambassador. The strategic partnership aims to elevate CWAY’s brand presence and enhance its market reach through a fusion of culinary artistry and beverage branding. googletag.
cmd.push(function() { googletag.display('div-gpt-ad-1718806029429-0'); }); The official signing of the collaboration took place at the company’s Lagos headquarters, marking the beginning of a long-term relationship that has been over a year in the making.
Mr. Rohit Gupta, Marketing Director of CWAY Group, recounted the journey, stating, “Our initial freelance partnership with Chef T revealed the immense value she brings to our brand image, leading us to solidify this collaboration.”Chef T is celebrated for her culinary skills and creative approach, earning her widespread recognition.
$(document).ready(function(){(adsbygoogle = window.adsbygoogle || []).
push({})}); Gupta emphasized the synergy between Chef T’s social media influence and CWAY’s 25-year legacy in offering quality hydration, referring to the partnership as a “beneficial association” for both parties.He added: “This collaboration represents a powerful blend of CWAY’s rich heritage and Chef T’s vibrant creativity.” The excitement surrounding this partnership has been reflected in subtle online teasers between the two brands, generating curiosity among their respective audiences.
CWAY’s Assistant General Manager of Sales, Mr. Abiodun Sulaimon, echoed Gupta’s sentiments, saying, “Chef T embodies our values of creativity and excellence. We anticipate this collaboration will inspire many to explore culinary delights while appreciating the essential role CWAY water plays in dining experiences.
”Chef T shared her personal connection to CWAY, revealing that her relationship with the brand dates back to her childhood. “CWAY has been a part of my family since 2006. This partnership is not just an endorsement; it’s deeply personal, and I’m excited that it coincides with CWAY’s 25th anniversary,” she expressed.
As part of this partnership, Chef T will develop exclusive recipes featuring CWAY products, host culinary workshops, and engage with fans through interactive cooking challenges across social media platforms. $(document).ready(function(){(adsbygoogle = window.
adsbygoogle || []).push({})}); The collaboration is set to inspire food enthusiasts and home cooks, promoting both culinary excellence and the importance of hydration. It also provides a promising platform for innovative initiatives, showcasing the role of clean drinking water in both culinary and everyday life.
On his part, Mr. Funso Elubelu, Assistant General Manager for Marketing, expressed gratitude to all team members involved in bringing this partnership to fruition. He stated, “We are committed to excellence, ensuring that CWAY water delivers the same unforgettable experience as Chef T’s culinary creations.
”Others brand experts in attendance were CWAY Refill and Dispenser Brand Manager, Mr. Tosin Adewusi and Digital Marketing Manager, Kemi Okunade.The post Chef T emerges CWAY brand ambassador appeared first on The Sun Nigeria.
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