1 week Ago
The light show featured striking visuals of the film’s lead actors, Saif Ali Khan, Jaideep Ahlawat and Nikita Dutta, dancing across the Sea Link. Netflix is leaving no stone unturned to keep the excitement soaring around Saif Ali Khan, Jaideep Ahlawat and Nikita Dutta’s starrer Jewel Thief – The Heist Begins. Following a unique parade featuring a giant diamond on the streets of Mumbai, the streaming giant took the hype around the heist thriller a notch higher by turning Mumbai’s iconic Bandra-Worli Sea Link into a breathtaking canvas to promote their latest release.
In a dazzling and unprecedented marketing move, Netflix illuminated the architectural marvel with a spectacular light show. The light show featured striking visuals of the film’s lead actors, Saif Ali Khan, Jaideep Ahlawat and Nikita Dutta, dancing across the Sea Link, transforming it into a vibrant display of cinematic imagery. We are truly in awe! This eye-catching spectacle captivated thousands of commuters and quickly became the talk of the city.
Netflix’s strategic choice of the Bandra-Worli Sea Link, a symbol of modern Mumbai, not only secured prime visibility for Jewel Thief but also cleverly aligned the contemporary thriller with a landmark embodying urban sophistication. Titled Jewel Thief—The Heist Begins, the Kookie Gulati and Robbie Grewal directorial boasts a stellar cast led by Saif Ali Khan, Jaideep Ahlawat, Kunal Kapoor and Nikita Dutta. Set against the breathtaking backdrops of Budapest, Istanbul and Mumbai, the heist thriller features Saif Ali Khan as a conman entangled in a thrilling face-off with Jaideep Ahlawat’s ruthless mafia kingpin.
The film marks the OTT debut of producers Siddharth Anand and Mamta Anand’s Marflix Pictures. Jewel Thief promises viewers an adrenaline-fueled game of wits where deception meets danger against a backdrop of stunning visuals and a compelling storyline. While Jewel Thief had already generated quite a buzz online even before its release with its gripping trailer and popular song Jaadu, its release on Netflix on April 25 has received rave reviews from both audiences and critics and has even been praised as a complete entertainer.
It is worth noting that the heist thriller has also climbed to the #1 spot on Netflix India’s top 10 watch list, receiving particular acclaim for its high-quality cinematography and larger-than-life scale of filmmaking..
