1 week Ago By Angela Patrone
Given how expensive Easter eggs have become, this year I decided to ditch them for regular chocolate. While Cadbury is the nation’s favourite brand of chocolate, they are on the pricier side, retailing between £1.50 to £2.
This made me wonder how the supermarket own brands fare against them and whether there’s a better option out there. I wanted to make the taste test fair, so I purchased milk chocolate from higher-end supermarkets and budget ones. The supermarket brands included Aldi , Lidl , Sainsbury’s , Tesco , Asda , Morrisons , M&S and Waitrose .
Retailing for 80p, this tasted like your standard run-of-the-mill chocolate bar, slightly sweet and creamy, but nothing special. The smooth texture was delightful, but sadly, the chocolate didn’t build on that with no memorable taste notes or even an aftertaste. Rating: 5/10 This chocolate bar was much nicer than Morrisons’ and melted in the mouth much more easily.
The 75p bar also had a lovely taste, which was not too artificial like some chocolates can be. Rating: 6/10 This 55p chocolate bar from Tesco reminds me of cooking chocolate, and not in a good way. The chocolate from Tesco tasted like it was trying to imitate a mix of Galaxy and Dairy Milk, but very poorly.
It has a chemical undertaste and melts quickly into a thin layer of chocolate rather than oozy goodness. Rating: 3/10 Aldi is known for its affordable items that won't put a hole in your wallet. Aldi has its Everyday Essentials range, which is supposedly cheaper than its other manufactured brands.
Costing 59p for a 100g bar, the taste was very disappointing. It was rather salty and had a strange aftertaste to it. I felt it didn’t really taste like chocolate, but as if it were some overly sweetened candy.
Rating: 3/10 After tasting the Aldi chocolate bar, I didn’t have much hope for this one, but it impressed me massively. Lidl is known for its cheap products, so it was the first place on my mind when I thought about an affordable chocolate bar. Slightly more than Aldi, the bar cost me £1.
09, weighing 100g. In terms of taste and quality, it really took me by surprise. It was sweet, smooth, and the chocolate melted in my mouth.
It brought me back to my childhood as it reminded me so much of Magic Stars. I would say it was better than Cadbury in terms of taste and value. Rating: 9/10 For me, the Asda chocolate bar is on par with Tesco and Aldi, just ever so slightly better.
Coming in at 59p per 100g, the chocolate bar was sweet, but it didn’t melt in the mouth like a typical chocolate bar would. Rating: 3.5/10 Costing £2.
75, this was one of the most expensive chocolate bars in this taste test, but also ended up being the worst one. While I can appreciate the thick and smooth texture it had, it tasted very strong, and not in a good way. Rating: 2/10 M&S was the last of the supermarket brands, and I had high expectations for this one.
M&S have a range of delicious chocolate sweet treats all year round that receive glowing reviews, however, their cheapest milk chocolate is not something I’d repurchase. Retailing at £2.75 like the Waitrose chocolate bar, it lacked that sweetness and creaminess you’d expect from a milk chocolate bar.
Rating 4/10 Last up we have Cadbury. Straight away you are hit with a waft of chocolate to the nostrils when you open up the bar. Milk chocolate often contains a fatty coating in the harder centre, which Cadbury often perfects, but how would the iconic brand fare this time around? Very well is the answer; however, for me, it was a little too sweet.
Rating: 8/10 Out of all the chocolate bars, Lidl came up as the top contender. Whilst the Cadbury bar was enjoyable, the Lidl chocolate bar just had the edge..
