I'm 47 and don’t use eye cream

The eye cream market is booming. According to , it was worth almost $5 billion in 2022 and it is expected to reach almost $8 billion in 2030. And at last count, Sephora’s website stocks almost 200 eye treatment options.

So why am I, a Beauty Editor of 25-plus years, skipping this skincare step that most of you are clearly obsessed with? I'm not saying that I’ve never tried eye cream. I have probably been sent hundreds of serums, lotions and creams all specifically designed to be used on the delicate eye area over my career, yet I have never added one to my daily skincare routine. 'But you’re a Beauty Editor, and you’re almost 50!' is the most common response from my friends when I tell them.

And I understand why...

Crow's feet, or as I like to call them ‘smile lines’, are one of the first signs of ageing that often crop up in our 20s. And in this youth-obsessed era where perfectly smooth, crease-free skin is a must, being tempted to try a pot of cream specifically designed to diminish those lines, and prevent more from cropping up, is of course, tempting. Dark circles and puffiness are also common eye area issues that we want to fix too.

And now I'm in my late 40s, and choosing not to go under the needle for now, I need all of the help I can get! But I have always questioned whether we really need a separate tube of cream to help fix these common eye issues. “I think everybody needs an eye cream,” Oculoplastic Surgeon and Aesthetics Doctor, explains to HELLO! .