1 week Ago By Tory McNally
Looking for a job in a tough market can feel like shouting into the void. You polish your resumé, craft thoughtful cover letters, click “apply” — and wait. And wait.
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Looking for a job in a tough market can feel like shouting into the void. You polish your resumé, craft thoughtful cover letters, click “apply” — and wait. And wait.
Read unlimited articles for free today: Already have an account? Opinion Looking for a job in a tough market can feel like shouting into the void. You polish your resumé, craft thoughtful cover letters, click “apply” — and wait. And wait.
Sometimes, there’s no response at all. It’s easy to become discouraged, especially when the market is saturated, layoffs are common or your industry is contracting. But even in a challenging environment, people find jobs every day, you just need one.
The key is approaching the process with strategy, persistence and a bit of self-compassion. (Freepik) One of the first things job seekers need to remember is tough markets require more time and effort. Gone are the days when you could send out a few applications and land multiple interviews.
Employers are inundated with resumés, which means standing out takes more than checking all the boxes. Rather than applying to every job in sight, it’s often more effective to slow down and focus on quality over quantity. Tailoring your application materials to each role is no longer optional, it’s expected.
Employers want to know why you want this job at their organization and what specific skills you bring to the table. Your resumé should clearly show how your experience aligns with the job description. This doesn’t mean copying and pasting keywords, but rather translating your past work into language that makes sense for the role you’re targeting.
If you’re pivoting to a new industry or position, it’s especially important to highlight transferable skills. Managing a team in retail might not sound like tech experience, but if you’ve led projects, solved problems or improved systems, those are universally valuable abilities. A compelling cover letter is another opportunity to differentiate yourself.
It should not repeat your resumé. Instead, use it to tell a brief story: why you’re interested in the position, what draws you to the organization and how your background has prepared you to contribute. This is your chance to show you’ve done your homework, understand the company’s goals/values and are genuinely enthusiastic about the opportunity.
Of course, applying online is only one part of a successful job search and in a competitive market, it may not be the most effective one. Many job seekers find roles through their networks, often before a position is posted publicly. While the word “networking” can feel intimidating or impersonal, it really comes down to relationships.
Start by reconnecting with people you know — former colleagues, mentors, classmates or friends in your field. Let them know you’re looking and be clear about the kind of work you’re seeking. You’re not asking for a job — you’re asking for advice, insights or potential leads.
Informational interviews can be a great tool. These are short, informal conversations with people working in roles or industries you’re interested in. They give you a chance to learn about different career paths, gather advice and build rapport.
They also put you on someone’s radar in a positive, low-pressure way. People are often more willing to help than you expect — especially if you approach them with curiosity and gratitude. During a difficult job search, mindset matters.
Rejection is part of the process, even in the best of times. In a tight market, it’s almost guaranteed. It’s easy to internalize each “no” or lack of response as a reflection of your worth, but hiring decisions are influenced by factors beyond your control.
Sometimes, it’s budget. Sometimes, it’s timing. Sometimes, it’s internal candidates or shifting priorities.
Staying focused on what is within your control — the quality of your applications, networking efforts and self-presentation — can help you stay grounded. Keeping a routine can also help maintain momentum and mental health. Job hunting is emotionally taxing.
Treat it like a job in itself, with structured hours and regular breaks. Set goals for each day or week, like applying to a certain number of positions or reaching out to a few contacts. Track your progress and follow up when appropriate.
Building this kind of rhythm prevents burnout and creates a sense of purpose, even when progress is slow. It’s also important to keep your skills sharp and relevant. If you’re finding many job postings require tools or knowledge you don’t have, look for free or low-cost training opportunities.
Online courses, webinars and workshops can help you build confidence and expand qualifications. They also show employers you’re proactive and committed to growth, which can be a big differentiator. If your search is dragging, consider broadening your criteria.
You might explore adjacent roles or industries that align with your skills, even if they weren’t an initial target. Temporary or contract roles can also be a smart way to get a foot in the door and make new connections. Many short-term opportunities turn into permanent ones.
Even if they don’t, they help fill employment gaps and keep your experience current. Another area that deserves attention is your online presence. Many recruiters and hiring managers will look you up online, often before reaching out.
Make sure your LinkedIn profile is complete, up to date, and aligned with your resumé. Use your summary section to tell a bit of your professional story — what drives you, what you’ve accomplished and what you’re looking for. Consider engaging with industry content, sharing your own thoughts or commenting on posts.
This kind of activity not only keeps you informed, it helps you stay visible. During Elections Get campaign news, insight, analysis and commentary delivered to your inbox during Canada's 2025 election. During a challenging job search, it’s natural to feel isolated or defeated.
Surround yourself with people who understand what you’re going through and can offer support or perspective. Peer support groups, job search meetups or even a regular check-in with a friend can make a big difference. Talking to others reminds you you’re not alone and setbacks are part of a shared experience, not a personal failing.
Above all, be kind to yourself. Looking for a job is hard work — especially in an uncertain market — and you are doing your best. Celebrate small wins: a well-written cover letter, a networking conversation, a job posting that excites you.
Those moments matter. They’re signs that you’re still in the game, still moving forward. Tory McNally, CPHR, BSc.
, vice-president, professional services, is a human resource consultant, radio personality and problem solver. She can be reached at [email protected] Advertisement Advertisement.
