KR$NA joins Nas' Mass Appeal for new project; eyes global stage with May 2025 release

KR$NA, one of Indian Hip Hop’s most influential voices, is set to release his next project under Mass Appeal, the New York-based label co-founded by Nas. Slated for May 2025, this marks KR$NA’s first official release with the globally recognized Hip Hop brand.Born Krishna Kaul, KR$NA first made his mark in the mid-2000s under the moniker Prozpekt. Over the years, he has built a strong reputation for technical precision, multilingual lyricism, and sharp social commentary. His career further accelerated after joining Kalamkaar, a label founded by Ankit Khanna, where he became a central figure in India's evolving Hip Hop landscape.Speaking about the collaboration, KR$NA shared, "This is a project that I have worked on for the past few months and is, I feel, a more complete body of work. In a way, carrying forward the legacy I have built, but expanding my soundscapes. It's exciting for me and my team at Kalamkaar to work alongside Mass Appeal - a label with incredible Hip Hop pedigree spearheaded by none other than the legend NAS! Couldn't be more amped!"Mass Appeal, known for nurturing acts like DJ Premier, M.anifest, and Steel Banglez, has increasingly expanded into the South Asian market. Its roster has included collaborations with Indian artists such as DIVINE, Karan Aujla, and Raftaar.Peter Bittenbender, CEO of Mass Appeal, praised the partnership: "KR$NA is a lyrical powerhouse with a story that deserves the world stage. At Mass Appeal, we're driven by the mission to spotlight the most authentic voices in Hip Hop globally - and KR$NA fits that vision effortlessly. His artistry, integrity, and influence in Indian Hip Hop are undeniable, and we're proud to welcome him into the Mass Appeal family. This project is a defining moment for Desi Hip Hop, and we're excited to help take it to the world."Kalamkaar’s founder Ankit Khanna added, "The Indian Hip Hop scene has been experiencing unprecedented growth & has surged in momentum. KR$NA's diverse music releases make him a significant contributor to the Indian Hip Hop scene. With his longstanding presence in the industry, KR$NA is a pioneer in the industry with one of the strongest fan bases. His incredible contribution through his tracks have invited a new fanbase and audience and his recent association with NAS for the release of his project under NAS's Label - Mass Appeal will not only capitalise on the Indian Hip Hop market but also widen the South East Asian Hip Hop scene."KR$NA's upcoming project is expected to deliver his most personal work yet, blending introspective lyrics with a broader sonic palette. Details around the track list, collaborations, and album art are expected in the weeks ahead. His association with Mass Appeal marks a significant moment for Desi Hip Hop’s growing global footprint — one verse, one voice, one story at a time.Also Read: Vicky Kaushal, Allu Arjun, and others to join Karan Aujla’s India leg of It Was All A Dream tour; deets inside!

KR$NA, one of Indian Hip Hop’s most influential voices, is set to release his next project under Mass Appeal, the New York-based label co-founded by Nas. Slated for May 2025, this marks KR$NA’s first official release with the globally recognized Hip Hop brand. Born Krishna Kaul, KR$NA first made his mark in the mid-2000s under the moniker Prozpekt.

Over the years, he has built a strong reputation for technical precision, multilingual lyricism, and sharp social commentary. His career further accelerated after joining Kalamkaar, a label founded by Ankit Khanna, where he became a central figure in India's evolving Hip Hop landscape. Speaking about the collaboration, KR$NA shared, "This is a project that I have worked on for the past few months and is, I feel, a more complete body of work.

In a way, carrying forward the legacy I have built, but expanding my soundscapes. It's exciting for me and my team at Kalamkaar to work alongside Mass Appeal - a label with incredible Hip Hop pedigree spearheaded by none other than the legend NAS! Couldn't be more amped!" Mass Appeal, known for nurturing acts like DJ Premier, M.anifest, and Steel Banglez, has increasingly expanded into the South Asian market.

Its roster has included collaborations with Indian artists such as DIVINE, Karan Aujla, and Raftaar. Peter Bittenbender, CEO of Mass Appeal, praised the partnership: "KR$NA is a lyrical powerhouse with a story that deserves the world stage. At Mass Appeal, we're driven by the mission to spotlight the most authentic voices in Hip Hop globally - and KR$NA fits that vision effortlessly.

His artistry, integrity, and influence in Indian Hip Hop are undeniable, and we're proud to welcome him into the Mass Appeal family. This project is a defining moment for Desi Hip Hop, and we're excited to help take it to the world." Kalamkaar’s founder Ankit Khanna added, "The Indian Hip Hop scene has been experiencing unprecedented growth & has surged in momentum.

KR$NA's diverse music releases make him a significant contributor to the Indian Hip Hop scene. With his longstanding presence in the industry, KR$NA is a pioneer in the industry with one of the strongest fan bases. His incredible contribution through his tracks have invited a new fanbase and audience and his recent association with NAS for the release of his project under NAS's Label - Mass Appeal will not only capitalise on the Indian Hip Hop market but also widen the South East Asian Hip Hop scene.

" KR$NA's upcoming project is expected to deliver his most personal work yet, blending introspective lyrics with a broader sonic palette. Details around the track list, collaborations, and album art are expected in the weeks ahead. His association with Mass Appeal marks a significant moment for Desi Hip Hop’s growing global footprint — one verse, one voice, one story at a time.

Also Read : Vicky Kaushal, Allu Arjun, and others to join Karan Aujla’s India leg of It Was All A Dream tour; deets inside! BOLLYWOOD NEWS - LIVE UPDATES Catch us for latest Bollywood News , New Bollywood Movies update, Box office collection , New Movies Release , Bollywood News Hindi , Entertainment News , Bollywood Live News Today & Upcoming Movies 2025 and stay updated with latest hindi movies only on Bollywood Hungama..