1 week Ago
A Nike advertisement displayed during Sunday’s London Marathon — one of the world's most prominent races — has sparked outrage among the UK’s Jewish community. The billboard featured the phrase “Never Again,” a slogan closely tied to Holocaust remembrance , alongside the words “Until next year,” as part of a broader Nike campaign aimed at encouraging marathon runners. My grandmother put her life on the line to save two Jewish families during the Holocaust.
We’ll never again let that horror repeat itself, no matter what. @Nike you’re a disgrace, spitting on you. Shame on you—get out.
And Fuck You. pic.twitter.
com/3jdeAQdKUZ — 👁️⃤✡✝🎗️♆”*°•. ĐØ₦'₮ ₵₳ⱤɆ .•°*🎗️♆✡✝ (@Popeyetheonly) April 28, 2025 Other ads in the campaign used the contrast between the pain and satisfaction of running, with slogans like “Hate every minute, love every mile” and “Running London is hell but I love every second.
” A similar sign had appeared during last year’s marathon, reading: “Never Again, see you next year.” Get the Ynetnews app on your smartphone: Google Play : https://bit.ly/4eJ37pE | Apple App Store : https://bit.
ly/3ZL7iNv Jewish organizations and individuals condemned the ad as deeply insensitive. “My grandmother put her life on the line to save two Jewish families during the Holocaust,” one person wrote on the X social media platform. “We’ll never again let that horror repeat itself, no matter what.
Nike you’re a disgrace.” Brilliant ad from Nike near the finish line of the 2024 London marathon. 👟 "Never again" crosses many minds before the finish, yet a record number have already applied for the 2025 edition.
#Nike #Marathon pic.twitter.com/AXHygOW19Y — Matthieu Lamoureux (@LLLLITL) May 10, 2024 Separately, pro-Palestinian protesters disrupted the marathon, calling for a trade embargo against Israel.
Activists from a group called "Youth Demand" threw red powder over London’s Tower Bridge and set off small explosives along the route. A photo shared by the group showed two protesters standing on the road wearing shirts reading “Stop Arming Israel.” >.
