3 weeks Ago By L N Mallick
L N Mallick Newage Cables, in collaboration with Unique Trading Company, hosted a technical product presentationat Four Points by Sheraton Doha Hotel recently, to showcase industry advancements and innovative solutions. Representatives from prominent companies, professionals, industry experts, and distinguished members of the Pakistan Business Council Qatar (PBCQ) participated in the event. Newage Cables (Private) Limited, Pakistan’s largest cable manufacturing company, has officially appointed Unique Trading Company as its authorised distributors in Qatar.
Abdul Ahad Khan, Senior Business Development Manager at Unique Trading Company, warmly welcomed the gathering and skillfully moderated the proceedings of the presentation The keynote speaker, Ameed Arfa Butt, Export Head at Newage Cables, captivated the distinguished audience with a compelling presentation. He provided an insightful introduction to Newage Cables, showcasing their extensive product range and taking the guests on an engaging journey through the company’s rich history, which began in 1956. Afshan Shahid, the Sales and Marketing Manager at Newage Cables, who has been a dedicated part of the company for over two decades, also graced the occasion.
The company’s range of cable products is designed to meet the diverse needs of various sectors, including construction, electric utilities, power distribution, industrial operations, as well as the oil, gas, and petrochemical industries. “Newage Cables holds the distinction of being the first and only company in Pakistan to secure product approval for building wires from Kahramaa in Qatar. Having 13 international certificates from accredited labs, we take pride in being the first and only manufacturers in Pakistan to achieve fire-rated certification from renowned UK and European laboratories,” remarked Butt.
“Equipped with state-of-the-art copper and alloy plants, we have proudly produced over 2 million km of overhead conductors, setting a benchmark in quality and innovation. Over the past decade, our presence in the Qatari market has been marked by supplying cables to esteemed projects such as Qatar Rail, GWC Logistic Park, and Floresta Towers. Recognising the outstanding credibility of Unique Trading Company within the Qatari market, we are proud to have joined hands with them,” he added.
Imran Rafique, the General Manager of Unique Trading Company, highlighted the company’s journey and achievements since its establishment in 2003. “Under the dynamic and visionary leadership of our Chairman Abdul Rahman Mohammed M Al Muftah, the company has achieved remarkable progress, establishing itself as a trusted importer of high-quality building materials sourced from across the globe. To ensure excellence, we have undertaken regular visits to various countries, meticulously selecting only premium products for export to Qatar,” noted Rafique.
The challenges encountered in 2017 became catalysts for growth, unlocking new opportunities for numerous companies in Qatar. “In 2018, we proudly partnered with Brighto Paints, Pakistan’s leading paint manufacturer. Since then, we have successfully completed over 150 prestigious painting ventures in Qatar, showcasing our dedication to excellence.
Now we are truly honoured to have collaboration with Newage Cables, a distinguished company renowned for their exceptional quality and reliability. Their commitment to excellence aligns perfectly with our values, and we look forward to achieving great milestones together,” remarked Rafique. “We extend our sincere gratitude to the management of Newage Cables for entrusting us as their authorised distributor.
Having visited Pakistan on numerous occasions, I have witnessed first-hand the strength and quality of country’s industrial sector. Qatar, with its dynamic and thriving economy, presents a wealth of competitive and attractive business opportunities. We are committed to promoting the finest Pakistani industrial products in Qatar, further strengthening the economic ties between our two brotherly nations.
This latest collaboration marks another milestone in enhancing bilateral trade relations,” said the Chairman, Abdul Rahman Mohammed M Al Muftah. Israr Malazai, President of PBCQ, warmly welcomed the collaboration between Newage Cables and Unique Trading Company, recognising it as a significant step toward strengthening business ties. He emphasised the importance of introducing high-quality Pakistani products to the Qatari market, highlighting their potential to meet local demand and enhance bilateral trade.
Serein Asad, Trade & Investment Attaché at the Pakistan Embassy, expressed confidence that partnership between the two companies would pave the way for increased economic cooperation, fostering new opportunities for businesses and strengthening the presence of Pakistani brands in Qatar. She emphasised that increased collaboration between Pakistani and Qatar companies would lead to mutual economic growth. She expressed her hope that a greater number of Pakistani companies, known for their high-quality products, would seize business opportunities available in Qatar.
The presentation concluded with an engaging and insightful question-and-answer session that provided the audience with an opportunity to deepen their understanding about Newage Cables’ diverse range of products. Copy 16/04/2025 10.
