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Zomato parent Eternal has, for the first time, disclosed a revenue breakdown for its B2B grocery supply arm Hyperpure, revealing that 62% of its Q4FY25 revenue came from non-restaurant businesses—primarily sellers on Blinkit.Hyperpure, originally built to supply farm-to-fork groceries to restaurants, has rapidly expanded to serve non-restaurant clients—largely driven by demand from Blinkit’s growing seller base. In the January–March quarter, Hyperpure clocked total revenue of Rs 1,840 crore, up 93% year-on-year.
Of this: • Rs 1,142 crore came from non-restaurant businesses (up 166% YoY) • Rs 698 crore came from restaurant businesses (up 34% YoY)“Non-restaurant businesses currently comprise B2B sales of mainly fresh food and staples to sellers on the Blinkit marketplace,” CFO Akshant Goyal said in a letter to shareholders.“We got into this business opportunistically post the Blinkit acquisition, and have seen it scale rapidly alongside the quick commerce business.”While adjusted Ebitda losses were minimal for non-restaurant businesses at Rs 1 crore, the core restaurant segment reported a Rs 21 crore loss for the quarter.
To boost the slower-growing restaurant business, Goyal said Hyperpure is adding value-added services including new product categories, sub-4-hour delivery, inter-city logistics, and 4P fulfilment solutions tailored for restaurant partners.“On the profitability front, while this business operates near break-even, we are yet to figure out the true long-term margin potential—especially given its pureplay B2B trading nature,” Goyal noted.Meanwhile, competition is heating up.
Last month, Zomato rival Swiggy launched a competing B2B platform called Assure, aimed at supplying kitchen essentials to restaurants, caterers, and hotels—directly challenging Hyperpure’s turf..
