Sarawak pepper one of state’s most important global products, says Saraspice chairwoman

Doris (centre), Anyi (third, left) and other officials clap after Saraspice’s new premium products were launched. — Photo by Roystein EmmorKUCHING (April 30): Sarawak pepper could potentially emerge as one of Sarawak’s most important global brands, driven by its superior quality, unique aroma and world-class processing standards, said Saraspice Sdn Bhd (Saraspice) chairwoman Dato Sri Doris Sophia Brodie.She said Sarawak pepper continues to command strong demand internationally, particularly in Japan, where buyers recognise its distinctiveness.

“Our Japanese partners informed us that Sarawak pepper stands out for its unique aroma and superior quality compared to other origins. Attempts to replace it with other varieties led to a significant drop in their sales, reaffirming the value and appeal of Sarawak pepper,” she said at the launch of Saraspice’s new premium product packaging here on Monday.Doris highlighted that Saraspice’s commitment to quality was reflected in its stringent processing standards—the pepper is processed using state-of-the-art facilities accredited with HACCP, GMP and Halal certifications.



These facilities include a dry and wet processing plant, steam-treatment units to ensure food safety, and ISO/IEC 17025 accredited laboratories for rigorous quality assurance.“Every stage, from sourcing directly from farmers to bottling with minimal human intervention, is designed to maintain the purity, safety and authenticity of Sarawak pepper. This ensures that consumers receive only the finest product,” she said.

Saraspice’s recent success in listing its pepper products on all AirAsia international and domestic flights, as well as through AirAsia Move’s pre-book platform, was cited as a milestone achievement in expanding brand recognition globally.According to Doris, the rise of Sarawak pepper aligns with growing global demands for sustainability and traceability in agricultural products.She said Saraspice is working closely with the Malaysian Pepper Board (MPB) and pepper farmers to implement sustainability initiatives, ensuring that Sarawak pepper meets international expectations in terms of Environmental, Social, and Governance (ESG) standards.

“With these efforts, Sarawak pepper is well-positioned not only as a premium spice but also as a symbol of Sarawak’s commitment to quality, sustainability, and excellence,” she said.Doris also expressed optimism about Saraspice’s future plans, including the launch of new pepper-related products under its brand name, and reiterated its mission to promote Sarawak pepper as the world’s finest while uplifting local farmers’ livelihoods.“Saraspice is a brand built on authenticity and excellence.

With the collective commitment of our stakeholders, I believe Sarawak pepper will continue to spice up the world and make Sarawak proud,” she said.The event also saw the unveiling of Saraspice’s latest products, including 200gm Sarawak White and Black Pepper, Garlic Pepper seasoning, premium Creamy White Pepper (CWP), and 60gm Coarse Ground Black Pepper.Also present were MPB chairman Datuk Anyi Ngau, MPB director general Vincent Sawat, MPB corporate representative Florence Sanjan, Saraspice general manager Fu Siang Lee and other officials.

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