1 week Ago By Marisa Bidois
THREE KEY FACTS The Government is pumping $13.5 million into Tourism New Zealand to attract international tourists The injection is forecast to result in more than 23,000 additional international visitors Visitors from China, Australia, the US, India, Germany and South Korea are the focus The Government’s announcement of an additional $13.5 million investment to attract international tourists is a welcome move for our visitor economy — and for the hospitality sector , it couldn’t come at a better time.
As we continue to recover from years of disruption, there is a real opportunity not only to bring more people to our shores but to encourage them to explore our culinary offering more widely. Because while tourists may come for our landscapes, it’s the flavour of their experiences that makes them stay longer, spend more, and return again. International visitors play a crucial role in supporting the hospitality industry.
They tend to spend more per visit than domestic travellers and often dine out during off-peak times — such as weekdays and outside of school holidays — helping to smooth out seasonal fluctuations and maintain consistent trade throughout the year..
