Fans wait in line to purchase food and beverages before a game at Dodger Stadium earlier this month. In the seventh inning, fans rise and sing about buying peanuts and Cracker Jack at the ballgame. But what if the concession prices have risen so much that fans have to think twice about buying? At Dodger Stadium, a Dodger Dog costs $7.
99. At Chase Field, the home of the Arizona Diamondbacks, a hot dog costs $2.99.
Advertisement Diamondbacks president Derrick Hall said team executives discussed whether discounting a handful of concession items would cost the team some revenue. It turns out, he said, they make more money that way. "People feel like they're getting a bargain," Hall said, "and they buy more.
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The Dodgers sell hot dogs for $7.99. The Diamondbacks sell them for $2.99. Why?

As ticket prices have soared, a small but growing number of teams in all sports are offering a limited menu of basic concession items at fan-friendly prices. - www.latimes.com