UK's Dunelm sees quarterly sales jump as Brits seek affordable homeware

The group expects its full-year pre-tax profit to align with market estimates, driven by a sustained growth in its customer base. Amid surging living costs and looming uncertainties due to price hikes and job cuts, consumers are tightening their belts and turning to retailers like Dunelm, which is leveraging discounted sales and product expansion to gain market share. Like other retailers, Dunelm has been actively investing in its digital platform and integrating AI-powered search functionalities to enhance customer engagement and retention.