2 days Ago By Aleesha Harris
The news: Smash + Tess pop-up shop. Why we love it: Vancouver-headquartered clothing brand Smash + Tess has popped up at Guildford Town Centre. The goal of the space, according to Smash + Tess co-founder Ashley Freeborn, is for shoppers to “let loose, hang out and try on clothes.
” On through May 19, the Centre Court pop-up marks the first retail pop-up partnership for the Surrey shopping centre. For Freeborn, the pop-up represents an important opportunity for people to touch and try on the direct-to-consumer brand’s wares in-person — and also feel good. “Whether people buy something or they don’t buy anything, I want them to leave feeling like a million bucks,” says Freeborn.
“Yes, we want them to touch the clothes, we want them to feel the clothes, but it’s also just a super-positive, uplifting space.” The brand behind the “Romper Revolution,” Smash + Tess is also known for its design partnerships, which have included collabs with Canadian TV star Kaitlyn Bristowe, body positivity influencer Sarah Nicole Landry of @TheBirdsPapaya and others. Perhaps one of the buzziest continuing collaborations for the brand has been with Jillian Harris .
The Kelowna-based entrepreneur and former TV star will appear at the pop-up shop on May 4 to help launch her latest collection with the brand called Garden Party. “It’s an exclusive opportunity to shop Jillian Harris before it goes online,” Freeborn says of the ticketed shopping night. “We always know it sells out like that .
.. I assume it will be gone pretty quickly.
” The event takes place at the shopping centre from 7 to 9 p.m. on May 4.
Tickets are $10, with the price being redeemable toward a Smash + Tess purchase made during the event. For more information about tickets, which go on sale April 28 at 10 a.m.
, visit: Guildfordtowncentre.com . The price: From $65.
The retailer: Smashtess.com. Related5 spring finds from Canadian men's fashion storesThis Canadian swimwear brand creates bespoke swimsuits for every body.
