2 days Ago By Niall Kitson
29 April 2025 A growing number of US third party sellers who normally offer Chinese products during Amazon’s annual Prime Day are skipping the event this year or offering less of a discount. According to vendors six consultants – who together advise hundreds of Amazon sellers – this withdrawal is a direct response to the US-China trade war. Additional import tariffs imposed by President Donald Trump have sharply increased the cost of Chinese goods, Reuters reports .
Prime Day is traditionally one of Amazon’s biggest events, alongside Black Friday and Cyber Monday. Although participation is voluntary, Amazon invests millions in promotion through TV and social media and promises sellers a wider reach. Worldwide, Amazon has about 200 million Prime subscribers.
But the high rates put Amazon in an awkward position, says analyst Arun Sundaram of CFRA Research: “Amazon is managing, but many third party sellers will feel the pinch. “Prime Day is gnawing away at profit margins anyway, Sundaram stresses. The average Amazon seller, after fees and costs, is left with only 15-20% of a sale as profit.
Amazon charges a standard commission of 15% per product sold, not including additional fees for Prime Day promotions, such as $1,000 for a ‘best deal’ or $500 for a ‘lightning deal’.” American consumers spent $14.2 billion during Prime Day last year, up 11% from the previous year, according to Adobe Analytics.
Amazon has not yet announced an exact date, but the event will take place over four days in July. Emerce Read More: Amazon tariffs.
