Your Brain Craves Beauty, Here’s Why

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What pleases your eyes can also heal your heart, mind, and body.

Beneath the Sistine Chapel’s soaring ceilings, strangers from across the world stand transfixed, their faces tilted upward in unified wonder. Some weep openly, while others gaze in silent reverence. In this sacred space, cell phones are forbidden, and beauty permeates every corner.

As spectators look up, their brains activate vibrantly while their bodies slip into serenity, a phenomenon that continues to fascinate neuroscientists and physicians alike.In a landmark 2004 experiment, researchers placed participants in brain scanners and showed them beautiful paintings. A specific brain region—the orbitofrontal cortex—lit up instantly.



This dedicated neural real estate, sometimes dubbed “the beauty center,” implies that beauty appreciation is hardwired into our cognitive architecture. Moreover, our brains recognize beauty in milliseconds, long before conscious thought has time to form. This instantaneous recognition hints that we simply know beauty when we see it.

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