But will this model last in the future? Let's understand how BoohooMAN attracts today's youth and whether this formula will work in the future as well.
BoohooMAN's Strength: Trend + Affordability
BoohooMAN's simple formula is – "Give what is trending, quickly and affordably." Be it t-shirts with buggy graphics, streetwear-style jackets or party wear suits, BoohooMAN quickly catches the trend every season and launches it in an affordable range.
The brand's target audience is mostly Gen Z and young men who want to look stylish but can't spend a lot of money. This is where BoohooMAN becomes the best option for them.
Prices that are easy on the pocket
BoohooMAN t-shirts are available between £10-£15, shirts are available under £20-£40 and denims are available below £25.
Availability of trendy looks at such low prices is what makes BoohooMAN different from the rest. At the same time, some brands in the fashion world charge up to 4 times more for this quality and look.
Direct connection with social media
BoohooMAN is very active on social media – especially on platforms like Instagram, TikTok and Snapchat. It is not just there to catch trends, but also to create them.
The brand constantly engages its target youth with influencer marketing, celebrity collabs and meme-based campaigns. The brand's message is clear that fashion is not just for the rich, style is everyone's right.
Does fast fashion still have a bright future?
This is a big question. Fast fashion is often blamed for environmental issues – as it is associated with overproduction, low sustainability and high waste. But companies like BoohooMAN are slowly moving towards responsible fast fashion.
Some of the efforts that BoohooMAN has made:
- Launched a range with recycled fabrics.
- Added informational pages on sustainability to the website.
- Adopted a low-inventory, on-demand production strategy.
This shows that the brand understands that just cheap clothes are not enough, today's customer wants to spend wisely.
Why is BoohooMAN liked by the youth?
Something new every week
Hundreds of new styles come on BoohooMAN's website every week, so that the user always gets something new to see and wear.
Everything from street to party
Casual, formal, athleisure and party wear - everything is available on the same platform.
Sales and offers
There are always some discount offers available on the site, which makes shopping even more affordable.
Size and fitting options
BoohooMAN offers different categories for all three types of bodies - tall, plus size and slim fit.
But the challenges are also not less
Of course, BoohooMAN has made a place in the hearts of the youth, but some difficulties still remain:
Risk of overproduction
Trends change quickly, in such a situation, many times the products get stuck in stock.
Questions on quality
Some customers have given feedback that clothes available at cheaper prices have a shorter life.
International shipping and returns
The delivery and return process is not that smooth in every country.
Conclusion
BoohooMAN has proved that the combination of trend and affordability can still attract customers. Although the world is moving towards sustainable and long-lasting fashion, the demand for fast fashion is still alive – especially among the youth, who like to experiment and want to wear something new again and again.
So, the answer is probably this: fast fashion will not end completely, but it will definitely change. And brands like BoohooMAN are trying their best to adapt by becoming a part of this change.
