But studies released in 2024 show the majority of tourists see only a sliver of Italy, and only a few cities instead of the many well-known cities.
If you'd like to see the country like a native, there are a number of ways to discover the other 99% of Italy. Whether it's stumbling upon undisclosed villages, eating locally, or attending cultural festivals, a slower, less touristy Italy awaits.
Italy's ancient towns and stunning countryside and mountain villages are something special. From the celebrated horse race the Palio in Siena and the Giro d'Italia cycling race to the fashion shows of Milan and the opera nights of Verona, the calendar is jammed with cultural happenings.
Italy will also hold in 2025 a Catholic Jubilee year in Rome, which is expected to lure millions of pilgrims. Travellers who would rather not have to rush will find the best time to visit is during the quieter months from October through to March.
Credit Schoffel For those who want to steer clear of crowded Rome and Venice, and who have already experienced the famous sites of Florence, the Dolomites, a mountain range that offers great hiking and stunning views, is an intriguing vacation alternative for the summer.
Sicily's Agrigento, the 2025 Italian Capital of Culture, features treasures of old as well as crystal-clear beaches, one ideal for those who love history as much as they love natural beauty.
Taste Italy's Regional Flavors
Italian food is famous throughout the world, but locals will tell you that every region has its own, distinct taste. To eat like a local, test out Rome's pasta alla carbonara and cacio e pepe, Florence's bistecca alla fiorentina, and Venice's cicchetti seafood bites.
Don't miss the authentic pizza in Naples, while Bologna is known for stuffed pasta dishes such as tortellini and lasagna.
Head into the countryside to sample fresh mozzarella from family dairies or taste local wines in spots like Ischia or the vineyards around Mount Vesuvius. The country's 26 national parks also provide farm-to-table dining, affording visitors a true "zero-kilometre" foodie experience.
Food customs matter: Italians are into light breakfasts, hours-long lunches, afternoon aperitivo, and late dinners. Tipping is not obligatory, but respect for cultural sites is encouraged; particularly in religious areas.
Culture, Adventure, and Day Trips That Are The Real Deal
Italy is full of cultural treasures beyond the famous sights. From the preserved ruins of Pompeii and Herculaneum to Renaissance art such as The Last Supper in Milan, there's a lot on offer.
The island's beautiful beaches, underwater ruins, and nature trails make it an outdoor adventurer's paradise: you can cycle on the Via Francigena or hike in Cinque Terre.
Day trips around cities such as Rome, Florence, Naples, and Milan land you in charming towns and at historic sites and seaside resorts.
Sample Ariccia's famous porchetta near Rome, Siena's medieval lanes from Florence's, Sorrento's lemon orchards near Naples, or the peaceful lakes around Milan.
Where to Stay and When to Visit
Italy has a couple of places to stay for every traveler. There are stays in farm houses with countryside charm, and luxury hotels like the Grand Hotel Quisisana in Capri offer ocean views. B&Bs, hostels, and boutique hotels add a dash of personality, and we throw in a few unique stays – think ancient cave dwellings and traditional trulli houses – to give you a sense of local life.
Several trains, buses, and ferries are available for transportation alternatives. Summer is a time of beauty, but also high expenses and crowds.
For a calmer trip, spring and fall have mild temperatures and fewer tourists; and winter is full of festive events and skiing.
Travel to Italy is more than a vacation, it's an inspiration." Italy is truly extraordinary, and we look forward to helping you explore all that Italy is in 2025!" In 2025, Italy asks you to dig deeper and come to experience a country which is "More than the usual."
Through celebrations from antiquity and burgeoning food scenes to remote places turned cultural centers, visitors are able to connect with the country's past, flavors, and inhabitants.
